Matador
1,500+ rooftops · ★★★★★ 4.8 on G2
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1,500+ Dealerships Sell More Cars.
See How Yours Will.

Twenty minutes on your store’s own numbers: the leads slipping through your cracks today, and the extra cars you deliver when every shopper is answered and worked. Don’t take our word for it — the dealers below said it on camera.

In 20 Minutes You’ll See
The deals you’re losing

We replay leads like yours and show which shoppers walked — the ones who bought, somewhere else, while nobody answered.

How they become sales

Watch those same shoppers get worked into appointments that actually show — nights, weekends, and 3 AM included.

Your number, on the call

You leave with the extra-cars-per-month math for your store size — and pricing, no games.

Book your demo

30 seconds to fill out. We’ll reply within one business day.

A 20-minute walkthrough built on your store’s numbers — see how many more cars it puts on the board.

Pick your time.

Thanks, . Grab the 20-minute slot that works. It lands on your calendar instantly.

Can’t find a time that works? No problem, we’ll reach out within one business day.

Dealers, in their own words

No scripts, no actors — press play; nothing starts on its own.

Mike MartucciGeneral Manager, Jim Ellis Automotive GroupOn the Car Dealership Guy podcast
Chris WallsInternet Sales Director, Tim Short Auto GroupOn going all-in with Matador
Nicholas ValezInternet Director, Valley Kia FontanaOn what changed at the store

Rated by the people who run the stores — not by us

G2 badge: Momentum LeaderG2 badge: High PerformerG2 badge: Best Estimated ROIG2 badge: Best SupportG2 badge: Easiest to UseG2 badge: Easiest Setup
The Numbers Behind the Reviews

Proof, Not Promises

1,500+Dealerships run on Matador
93.6%of partner-store sales, Matador-touched
86.4%of booked shoppers show up
500K+Phone calls handled by Voice AI
The Wall

What 1,500+ Rooftops Sound Like

Straight from our customer-success testimonial forms — BDC managers, internet directors, GMs, and owners, in their own words.

★★★★★4.8 out of 5

Rated by dealership teams in the G2 Automotive Marketing category.

Read all reviews on G2 →

If you're running a dealership and you're still relying on your team to manually follow up every lead, you're leaving deals on the table — it's that simple. Your salespeople should be closing, not sitting there texting back and forth trying to schedule an appointment.

DavidToyota dealership, Texas

It's like having 4 extra employees.

AndyLuxury pre-owned dealership

Being able to set appointments when we're not even here changes the game and gives us a competitive advantage.

JordanChevrolet dealership, New York

Lead communication, after-hours communication, follow-up, long-term follow-up, marketing — Matador has checked the box on all of this. I've already had 4 or 5 stores from my 20 group sign up.

ChuckNissan dealership, Pacific Northwest

It's like a 24-hour employee that works every day. More appointments, more communication with customers.

DillonHyundai store, Los Angeles

Biggest problem was follow up, and since Matador, it's been significantly better. It's helped us on weekends when we're closed, holidays, late nights when we have those random leads coming in at 3AM.

Kristin L.Independent dealership

I evaluated over 12 other platforms prior to bringing Matador on board, and I still think it will give us the best functionality moving forward. The support staff has been available and helpful throughout.

BrianFamily-owned auto center, Oregon

We have improved response times, better follow-up, higher engagement, and reduced workload for agents. It has taken our follow-up to another level!

CieraChevrolet dealership, the Midwest

Sometimes the lead is dead and Matador will bring it back to life. We've definitely gotten more appointments and more customer interactions.

SamuelHonda store, California

When multiple dealers are getting the same leads, it opens the line of communication faster — giving your dealership the upper hand.

DustinHonda store, national dealer group

Leads coming in overnight just weren't engaging the next morning. With Matador, customers engage because it reaches out as soon as the lead is received.

MackenzieHonda dealership, New England

It frees up salespeople for more productive tasks, makes sure every lead gets the attention it needs — customers don't fall through the cracks like they used to.

Layton H.Family automotive group, Texas

Matador AI has helped us improve response times, increase customer engagement, and create more opportunities from leads that may have otherwise gone cold.

TábataHigh-volume Toyota store, Florida

Our Contact Made % has increased. We have set more appointments due overnight to the ability to communicate with clients during non business hours.

Floyd B.Large national dealer group

Responding to a customer that's ready to purchase while being busy in the showroom was always a challenge. Matador has simplified my life in the dealership.

RichardMazda dealership, the Southeast

Advisors have more time for other tasks. Our appointment percentage has increased. Easy to use and proven results.

BrianNissan dealership, Texas

Very, very, very easy to use and highly effective. Sales reps are engaging more.

MarkToyota dealership, Central Texas

I love how customizable it is, and the customer support is amazing!

KatieHyundai & CDJR dealer, New England
Before You Book

The Questions Every GM Asks

Will it actually sound like my store — or like every other AI bot my customers ignore?

It sounds like you. During onboarding we load your tone, your pricing rules, your process, and your content library. AI Decisioning then matches every message to each customer based on their probability of taking action — so a KBB trade-in lead and a website VDP lead never get the same canned opener.

Who does the setup work — because I don't have time to train a robot?

We do. Onboarding includes platform configuration, CRM and DMS integration setup, workflow alignment, team training, and go-live support. Your job is a kickoff call and a thumbs-up on the playbook — our team handles the rest.

How fast am I live, and what do you need from me?

Most stores connect their stack in under an hour and go live within days. The exact timeline depends on your CRM and integration requirements, but our team works alongside yours to make the rollout smooth — no IT project, no six-week implementation.

When something's off, do I get a human — or a chatbot and a ticket number?

A human. Every store gets a dedicated success manager through launch and beyond, and our support team is staffed by people who know the platform and the car business. And as your dealership evolves, we adjust Matador to support new goals, workflows, and operational needs.

What problems does Matador solve that my CRM doesn't?

CRMs store data. Matador takes action. While your CRM tracks leads, Matador actively communicates with them — answering calls, sending texts, booking appointments, and following up automatically. It fills the execution gap most CRMs leave to already overloaded teams.

Can it answer inventory, pricing, and availability questions?

Yes. Matador answers inventory and availability questions from approved live data and your dealership rules. Pricing responses are configured your way — share ranges, route to a salesperson, or book an appointment for the details.

Ready to Put More Cars
on the Board?

The dealers above started with the same 20-minute call. Bring a skeptic — it’s more fun.

Book my demo →
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