1,500+ Rooftops.
One AI Team.
Five Agents. One Job:
Put Deals on the Board.
Five purpose-built AI agents for car dealerships: each owns a moment in the customer journey, and every one is measured the way you measure your people: appointments set, deals closed, revenue on the board.
AI Engage
Opens every new lead instantly with a message built from source + intent: a buyer, a seller, and a trade-in each get a different play, not the same canned opener. Its only job: get a real reply. The moment they respond, it hands off to AI Reply.
AI Reply
Runs the live conversation on real-time inventory. Quotes actual prices, and when the exact unit's gone it works the next-best car on your lot instead of dead-ending, then books the appointment, day or night. Steps back the moment your rep jumps in.
AI Follow-Up
When a lead stalls, it comes back with a reason (the price move on the unit they wanted, the trade bonus that just landed), never another "just checking in." Then it books the visit or hands back to AI Reply the moment they re-engage.
Voice AI
Takes the calls the way callers actually talk: four asks in one breath. Checks recalls by VIN, finds the slot that fits their life, reserves the loaner, and confirms it all by text. No hold music, no voicemail, no callback list.
Chat AI
Works your website like your best greeter: answers pricing and availability from live inventory, reads what the shopper's really after, captures the lead, and walks them straight into a booked visit before they open a competitor's tab.
One brain.
Every channel.
Text, voice, chat, email, Instagram: your agents share one memory and one playbook, so the customer never repeats themselves and nothing falls through the cracks.
Watch them work →Dealers On the Record
General managers and internet directors on what changed after Matador, in their own words.
Watch It Work the Deals
Your Team Can't Get To
The weekend tower torn between two trims. The marketplace lead who's selling, not buying. The 5:40 AM caller with four problems in one breath. These aren't FAQ bots answering "what are your hours." Watch Matador reason through real deals, your tone, your process.
Powered by the Matador AI Engine™
Trained on nearly 1.2 billion messages from real dealership conversations (sales, voice, and customer intent), the engine is built to do one thing: convert. Safely, consistently, and at scale. This isn't a chatbot with a car vocabulary. It's automotive-native AI.
- PILLAR 01
Trained on 1.2 billion real messages
An intelligence layer built from customer behavior, sales conversations, objection patterns, and response outcomes, not generic internet text.
- PILLAR 02
Built for higher response rates
Engineered to maximize engagement through timing, tone, context, and buyer intent: every message exists to move the deal forward.
- PILLAR 03
Human-like voice intelligence
Trained on high-performing voice patterns for natural, confident delivery your customers actually stay on the line for.
- PILLAR 04
Protected by verification layers
Multiple checks for accuracy, relevance, compliance, and context before anything reaches a customer.
Hear It Pick Up
the Phone
Three calls Voice AI ran start to finish: sales, service, and the voicemail that earns a callback. Pick one and press play; nothing starts on its own.
Numbers From Real Stores,
Not a Slide Deck
Sales, Service, and
Every Rooftop in the Group
A BDC That Never Calls in Sick
Running lean? No BDC at all? Matador works your internet leads like a full BDC desk: qualifies, answers, books, and hands your salespeople warm appointments.
Matador for Sales →Keep Your Service Drive Fully Booked
Inbound calls, texts, and chat handled end to end: scheduling, availability, reminders, and follow-up that keeps ROs coming without adding headcount.
Matador for Service →Scale Performance Across Every Rooftop
Deploy AI agents across your entire group: one playbook, executed consistently, with each store's own rules layered in. Enterprise Reporting puts every rooftop on one dashboard: compare stores live, spot the winners, copy what works.
Matador for OEM & Groups →Live in Your CRM, DMS,
and Lead Sources
Matador ties directly into your existing tools so every conversation has an owner and a next step. No double entry, no guessing who's responsible, no leads falling through the gaps.
Set up in under an hour · two-way CRM sync · qualified opportunities routed to your team
It Runs Your Play,
Not a Vendor's Script
Will it actually sound like my store, or like every other AI bot my customers ignore?
Who does the setup work, because I don't have time to train a robot?
How fast am I live, and what do you need from me?
When something's off, do I get a human, or a chatbot and a ticket number?
What problems does Matador solve that my CRM doesn't?
Can it answer inventory, pricing, and availability questions?
Put Your AI Revenue Team
to Work This Week
We'll pull up a live dealership dashboard on the demo: cold leads revived, appointments set, and the daily top-opportunities list your desk managers would kill for. Text it yourself, mid-demo.
