4 Explosive Tips to Supercharge Your BDC Performance!
In a busy city, where the bright lights of car dealerships shine, there’s a special story of new ideas and success. This story isn’t just about the newest cars or the big deals made in secret.
It’s about the heart of the dealership, the Business Development Center (BDC), which is key to connecting with customers and growing sales. But, many dealerships find it hard to fully use its power. That’s where Matador comes in, aiming to make sure your sales team’s efforts really pay off, turning your dealership into a success story.
1. Automate Lead Follow-Up:
In the fast-paced world of automotive sales, timing is everything. Automating lead follow-up is not just an efficient play; it’s about being there at the moment your prospect decides to engage. By funneling all incoming inquiries from lead providers into a single intuitive messaging interface, Matador enables your team to deliver unparalleled customer experiences without missing a beat. Automate nurturing with follow-up sequences such as order confirmations, reminders, approval requests, service updates, and appropriately-timed follow-ups. This automation gains time for your team, allowing them to focus on what they do best – selling cars.
2. Use AI-Enhanced Content:
In an age where information is king, delivering the right message at the right time can set you apart. AI-enhanced content tailors communication to each prospect, segmenting your contact based on a myriad of data points like the probability of purchase, the number of vehicles browsed, and the device of choice. This personalized approach increases engagement, making each customer feel understood and valued, thus driving sales.
3. Centralize All Your Messages/Unify Customer View:
A unified customer view is the cornerstone of personalized service. By centralizing all messages, your team gets a holistic view of each customer’s journey, preferences, and interactions. This centralization ensures that no detail is overlooked, from the initial inquiry to post-sale follow-up, enhancing the customer experience at every touchpoint. Matador’s platform excels in this, offering a single intuitive messaging interface that captures the essence of each customer’s needs and expectations.
The ability to communicate at scale without losing the personal touch is what differentiates the good from the great. Mass Text Messaging Campaigns, facilitated by Matador, allow for this scalability, enabling your dealership to send reminders, notifications, and even direct inserts of Google Calendar, Apple Calendar, and Outlook event invites to your contacts’ mobile devices. Linking your dealership’s calendar allows for preconfigured launches based on different events, scheduling SMS up to months in advance, ensuring that your communication is as strategic as it is effective.
In the competitive landscape of the automotive industry, staying ahead means embracing innovation and leveraging the right tools to enhance your BDC’s performance. Matador is your partner in this journey, offering solutions designed to outperform with a text-first approach, increase engagement, and sell more. With features like funneling all incoming inquiries into a single intuitive messaging interface, automating lead follow-up, utilizing AI-enhanced content, centralizing messages for a unified customer view, and communicating at scale, your dealership is set to thrive. The Matador dashboard provides your dealership with insights, and our software learns to keep offering you the ideal recommendations, driving results and selling more cars week after week.
Are you ready to let Matador help you outperform, increase engagement, and sell more with a strategy that places your BDC at the forefront of innovation?
