Skip to main content

Built for Dealers. Powered by AI. Trusted by Thousands.

From the front lines of automotive retail, we crafted a smarter, more human way to engage customers.

Matador is an automotive AI platform powering millions of customer conversations for dealerships. It automates follow-ups, scheduling, and lead engagement across SMS, email, and voice—freeing teams to focus on relationships and deals, not busywork. Built by industry veterans, Matador delivers real results with intelligent, reliable AI agents.

How Matador AI Started

Our Origin Story

Matador wasn’t built as software—it started as a mission. Born inside the dealership world, we saw the endless back-and-forth, messy data, and missed conversations. So we asked: What if AI handled the grunt work so people could focus on relationships and deals?

Today, Matador powers tens of thousands of conversations each month, automating the mundane and freeing dealers to scale smarter.

Our Values & Approach

Dealer-first mindset

Everything starts with a question: “Does this actually help a dealership run better?”

Iterate and obsess

We ship fast, learn always, and evolve relentlessly.

Ethical AI, human at heart

We believe in transparency, fairness, and tools that amplify people, not replace them.

Security as foundation

Trust isn’t optional. We build with privacy, compliance, and resilience baked in.

Meet The Team

From the front lines of automotive retail, we crafted a smarter, more human way to engage customers.

“Matador is a gamechanger. I could not be more impressed by the whole team and the product has already increased engagement by 4X!”

Chris HagelGeneral Manager, Pohanka Toyota of Salisbury

Nick Cossette

CEO, Co-Founder - 15+ yrs experience

Annie Bergevin

CFO - 20+yrs experience

Kevin Esmezyan

Product & Marketing

Joshua Bagley

After-Sales

Carla Ksonzek

Growth

Matador AI

Welcome to the Agentic Era.

Trusted by over 1500 Dealerships

“

Matador speeds up & optimizes all communications. makes SMS convenient and easy to use for both for our clients and our team.

David MarkDealer Principal, Jonker Auto Group
“

I wish I had Matador integrated into my website years ago, it would have helped me sell a lot more cars!

Rana KhanOwner, Honda of Toronto
“

Amazing platform. I’m confident Any business with a website can tailor this communication tool to better serve their customers!

Jake SattenSales & Marketing Manager, Driven Cars Canada
“

Simplest way to communicate. Sleek design and great customer support.

Taylor GendronOwner, Gendron Auto
“

Matador is an impressive solution for text marketing. They have made it so easy to integrate with the CRM as well as other tools I use to communicate with customers.

Cricket MillerDirector of Marketing, Germain Honda
“

Matador is a gamechanger. I could not be more impressed by the whole team and the product has already increased engagement by 4X!

Chris HagelGeneral Manager, Pohanka Toyota of Salisbury
“

Matador.ai is only software so far that allows our business development team to contact a lead in less than 5 minutes, very consistently and help us minimize the leak of leads.

Noubar T.Product Marketing Manager, HGregoire
“

I like the fact that I can automate texts for my customers. Super simple and easy to use!

Kassy P.salesperson, Walt's Live Oak Ford
“

The platform is easy to use, integrates with our CRM and helps us set more appointments.

Marco A.Marketing Digital Acquisition Manager, HGregoire
“

The integration with our CRM (DealerSocket) makes it very easy to text customers.

Pierre L.Director of Performances, Nissan Laval
“

I love the ability to customize, tailor to my business model and dig deep on the analytics side to adapt to my audience's behavior!

Charles D.Director of Marketing, Clear Lake Nissan
“

Amazing tool to communicate with customers for any business!

Michael G.General Manager, Chevrolet Buick GMC Vimont

Get in touch

+1k
Join the community of overperforming dealerships.