Matador.AI Achieves Reynolds RCI Re-Certification for ERA®: A Milestone in Secure DMS Integration

The Reynolds Certified Interface Program was created to ensure that third-party technology providers can access and exchange data within ERA® and POWER while preserving the security, integrity, privacy, and supportability of dealer data . Participation in the RCI Program signifies that a vendor’s integration adheres to a standardized, Reynolds-approved framework for data exchange . In practical terms, this means dealership data flows between systems in a secure and structured manner, reducing risk and eliminating the instability often associated with unsupported or “non-sanctioned” integrations.

For Matador customers, RCI certification delivers tangible operational benefits. Certified integration ensures reliable push and pull of critical dealership data — including service appointments, repair orders, customer records, inventory, and deal information — directly through Reynolds interfaces . This eliminates the need for shared DMS credentials, reduces the likelihood of broken integrations caused by system updates, and removes the inefficiencies of double entry or manual re-keying. The result is smoother workflows, faster data synchronization, and a more resilient technology environment for dealership teams.

The 2026 re-certification specifically confirms that the Matador Platform for Service has successfully maintained approved ERA® interfaces, including publishing service appointments and repair orders (create, invoice, and close) . These integrations are foundational to modern fixed-ops performance. By maintaining Reynolds certification, Matador ensures that service departments can rely on seamless communication between AI-driven engagement tools and the core DMS — without compromising compliance or system stability.

Beyond technical validation, this milestone strengthens Matador’s credibility in the automotive technology ecosystem. The RCI logo and certification status are more than symbolic; they represent a competitive advantage, signaling to dealership operators that Matador’s integration is safe, secure, and Reynolds-approved . In an environment where data integrity and cybersecurity are paramount, certified integration is no longer optional — it is expected.

Dealerships choosing Matador can move forward with assurance that their AI engagement platform is not operating on the periphery of their DMS, but within a supported and standardized framework. Secure data exchange, consistent performance, and adherence to Reynolds’ strict technical standards position Matador as a trusted partner for ERA® dealerships.

This re-certification is not simply a renewal; it is a reaffirmation of Matador’s long-term commitment to enterprise-grade integration. By maintaining Reynolds RCI certification, Matador continues to deliver innovation at the edge of AI while grounding its technology in the secure, supported infrastructure dealerships depend on every day.