Matador Spotlight: Ken Ekdahl
At Matador, our people are what power the platform. From innovation and client success to technology and leadership, every person plays a vital role in shaping the future of how dealerships connect and communicate. Today, we’re spotlighting Ken Ekdahl, Senior Solutions Engineer, whose deep industry experience, creative mindset, and passion for technology help dealerships unlock the full potential of AI-powered automation.
Q: Tell us about your role at Matador.
As a Senior Solutions Engineer, I conduct in-depth presentations of our AI and Automation solutions, tailoring each session to fit a dealership’s unique needs. My role combines technical knowledge with a consultative approach, ensuring every client truly understands how Matador can solve their biggest challenges and transform the way they operate.
Q: What excites you most about working in automotive AI technology?
AI is the most exciting thing to happen in tech since the internet was first created. Every day brings something new to explore, and Matador is right at the forefront of that evolution. The possibilities of what we can do for dealerships continue to expand, and that makes every day both challenging and inspiring.
Q: Can you share a memorable moment or proud achievement since joining Matador?
One of my proudest moments has been helping friends from the automotive industry find new opportunities here at Matador. Being able to bring talented people into an organization that’s growing fast and where I know they’ll thrive is incredibly rewarding.
Q: How does Matador’s culture influence your daily work experience?
We’re always looking for creative ways to involve the customer more in presentations, which aligns perfectly with my own approach.
Q: What’s your favorite feature of the Matador platform, and why?
I’m fascinated by how our AI can be trained like a skilled employee that learns how to hold real conversations. That’s game-changing. As an ex-Internet Director, I also know firsthand how vital seamless CRM integration is, and Matador absolutely nails it.
Q: Outside of work, what passions or hobbies energize you?
I love riding my Harley and doing graphic design. It’s a creative outlet that’s always been part of who I am, balancing the technical side of my work with something visual and expressive.
Q: Fun fact about you?
Before entering the automotive world, I ran a design studio called Bad Robot Studios for six years. One day, I got an email from J.J. Abrams saying he had a company called Bad Robot that was just starting production on a show called Alias. We ended up exchanging Christmas messages every year since we shared the name. It was a pretty wild connection between two “Bad Robots”!
Ken’s unique blend of creativity, technical expertise, and industry insight makes him an invaluable member of the Matador team. His innovative mindset and passion for connecting people and technology reflect exactly what Matador stands for: smart solutions, human connection, and limitless innovation.
Stay tuned for more employee spotlights!
