Best Automotive Super Bowl LIX Commercials That Drove Us Wild
The Super Bowl isn’t just the biggest night in football—it’s the ultimate battleground for the most creative, emotional, and downright hilarious car commercials.
This year, automotive brands shifted into high gear, delivering ads that didn’t just showcase vehicles but told stories that made us laugh, cry, and want to take a test drive immediately.
From electric innovation to rugged reliability and nostalgic charm, these are the best automotive Super Bowl LIX commercials that left dealership executives, general managers, and sales leaders talking. Let’s dive in.
Kia EV6: The Power of Innovation Meets Emotion
Watch the Kia EV6 Super Bowl Ad
Kia delivered a masterclass in emotional storytelling with its EV6 Super Bowl spot. The ad wasn’t just about electric mobility—it was about the power of connection.
A father and daughter embark on a heartfelt road trip, navigating through breathtaking landscapes, made possible by the EV6’s impressive range. But here’s the twist—every mile driven powers a city’s streetlights, a family’s home, even a local ice rink where the daughter dreams of skating under the stars.
🔋 Why It Worked for Dealerships:
- Highlighted the EV6’s long-range capability—a major concern for EV buyers.
- Positioned Kia as an eco-conscious, emotionally driven brand.
- Created a visceral connection between the car and real-life experiences—a sales strategy that resonates with modern buyers.
Ram 1500: “Goldilocks and the Three Trucks” Featuring Glen Powell
Watch the Ram Trucks Super Bowl Ad
Ram took a lighthearted, fairy-tale approach with its 2025 Ram 1500 commercial, featuring Hollywood star Glen Powell. Instead of just showcasing towing power and off-road capabilities, Ram went full storybook mode—a brilliantly unconventional move.
In this twist on Goldilocks and the Three Bears, Powell test-drives three different Ram models:
🏕️ One is too rugged (off-road beast).
🏎️ One is too luxurious (executive-level plush).
🚛 And one? It’s just right—the 2025 Ram 1500 with the perfect mix of power, comfort, and tech.
🔥 Why It Stole the Show:
- Made tough trucks fun—something that resonates with a wide range of buyers.
- Humor sells cars—and this ad nailed it.
- Showcased multiple truck variants in a single, engaging narrative.
Jeep Super Bowl Ad: Harrison Ford’s “Owner’s Manual” Adventure
Jeep took celebrity power and nostalgia to the next level with Harrison Ford in a commercial that had both laughs and rugged Jeep DNA.
The ad features Ford flipping through an owner’s manual for the latest Jeep Grand Wagoneer, discovering unexpected, over-the-top features:
📍 A built-in treasure map for off-road adventure?
🎥 A holographic “Indiana Jones” driving assistant?
🦅 “Eagle Mode” that lets the Jeep summon a bald eagle to land on its hood?
Of course, none of these features exist—but that’s what made it genius. The absurdity played perfectly against Ford’s deadpan delivery, making this one of the most talked-about commercials of the night.
🚙 Why It Connected with Buyers:
- Jeep stayed true to its adventurous spirit, but with a modern, tech-driven edge.
- Leveraged a legendary Hollywood figure to drive nostalgia and trust.
- Created viral appeal, making customers want to visit a dealership just to ask about the ad.
What These Ads Teach Dealerships About Customer Engagement
Great advertising isn’t just about showcasing a product—it’s about telling a story that customers can see themselves in. The same is true for dealership marketing and customer communication.
Deliver an Exceptional Customer Experience with Matador
The best dealerships don’t just sell cars—they build customer relationships. And with Matador, you can automate follow-ups, answer inquiries, and set appointments with the power of AI.
🚗 Matador’s Automation Library helps dealerships:
✅ Revive dead leads—engage prospects who haven’t responded in 30, 60, or 90+ days.
✅ Re-engage no-shows—automatically follow up with customers who missed appointments.
✅ Boost lease renewals—outreach sequences start well before lease expiration.
✅ Drive referral programs—automatically request and reward customer referrals.
✅ Generate more reviews—let AI handle online review requests to boost dealership reputation.
💡 Every Message, Every Channel, One AI-Powered Platform
With Matador’s AI, your dealership can communicate seamlessly across SMS, Email, Facebook Messenger, and even CRM platforms. Whether it’s a service appointment reminder or a sales lead follow-up, Matador auto-magically keeps customers engaged.
Super Bowl Advertising Meets Supercharged AI: The Future of Dealership Success
Just like Kia, Ram, and Jeep mastered storytelling, the best dealerships master follow-ups and customer engagement. Whether it’s bringing a lead back to life, booking more service appointments, or boosting online reputation, Matador’s automation suite ensures no customer is ever left behind.
Because in today’s automotive market, it’s not just about selling a car—it’s about creating an unforgettable experience.
How is your dealership elevating its customer engagement game this year? 🚗💬
