Broadcast
Matador's one-off SMS campaign engine. Pull any list from your CRM (up to1,000 customers per blast), write the message, hit send. End-of-month push, new-model promotion, grand opening: from idea to inboxes in about five minutes, with every reply flowing straight into Matador where your AI agents and your team take over.
Idea. List. Send.
Then the AI Takes the Replies.
Pick any list your CRM can make
Aged internet leads · 90+ days
also: equity customers · last year's buyers · unsold showroom traffic
Equity customers, aged leads, last year's buyers, unsold showroom traffic: if it's in the CRM, it can be a campaign.
Write it once, send to 1,000
One message, up to 1,000 customers per send, or run multi-day waves for big events. One dealer's grand-opening sale sent 1,000 customers a day for eight straight days.
Replies become AI conversations
A broadcast isn't a dead-end blast: every response becomes a live Matador conversation your AI agents and salespeople work to an appointment.
Not a Blast.
A Thousand Conversation Starters.
Most dealership text message marketing ends at "delivered." Matador's Broadcast is wired into the AI pipeline, so the moment the replies wave hits, there's a team ready to catch it.
Any list, your choice
The campaign is whatever your CRM can slice: in-equity customers, dormant leads, service no-shows, last spring's buyers. Five minutes later, their phones light up.
Waves for the big events
Grand opening? Model launch? Run 1,000 a day for as many days as the event deserves. One store ran eight straight days and watched 13–18% engage on every single wave.
150 replies at once? Handled.
A 15% engagement rate on 1,000 texts is 150 conversations landing at the same time. No BDC survives that wave. Your AI agents answer every single one while your team cherry-picks the hottest.
A Year of Reasons to Text
Dealership text message marketing isn’t one campaign. It’s a rhythm. Twelve months, twelve plays, every one going to a list you already own. Scroll the year.
"Trade values are up this month." Prior leads who stalled on price.
SalesThe first big sale weekend: every unsold lead from Q4 gets a reason to come back.
SalesTune-ups, tires, and the customers who skipped winter maintenance.
ServiceTrade-value blast to every price-sensitive lead in the CRM.
SalesThe summer selling season opens: equity offers to 3-year owners.
Sales"Leaving town this summer?" Inspection offers fill the slow weeks.
ServiceOutgoing model year clearance to everyone who inquired and didn’t buy.
SalesFamily SUV and safety-check pushes while routines reset.
SalesThe new year’s inventory lands. Prior-generation inquirers hear it first.
SalesTires, batteries, wipers: the service calendar’s biggest trigger.
ServiceThe biggest retail weekend, on the channel with a 98% open rate.
Sales"Your trade never had more leverage." Plus holiday hours everyone actually reads.
SalesLight Up a Dormant List
This Friday
On the demo, bring a list, any list, and we'll build the campaign with you live: audience, message, send, and the AI pipeline that catches every reply.