New
Matador Platform · Broadcast

Broadcast

Five minutes from CRM list to buzzing phones.

Matador's one-off SMS campaign engine. Pull any list from your CRM (up to1,000 customers per blast), write the message, hit send. End-of-month push, new-model promotion, grand opening: from idea to inboxes in about five minutes, with every reply flowing straight into Matador where your AI agents and your team take over.

Book a Demo See the Calendar
1,000customers per blast, any CRM list
5 minfrom idea to inboxes
13–18%engagement per blast, watched live
How It Works

Idea. List. Send.
Then the AI Takes the Replies.

1

Pick any list your CRM can make

audience.pick
Aged internet leads · 90+ days
also: equity customers · last year's buyers · unsold showroom traffic

Equity customers, aged leads, last year's buyers, unsold showroom traffic: if it's in the CRM, it can be a campaign.

2

Write it once, send to 1,000

Trade keys for keys this Friday. Your trade never counted for more. Want your number?1,000 sends · or multi-day waves for big events

One message, up to 1,000 customers per send, or run multi-day waves for big events. One dealer's grand-opening sale sent 1,000 customers a day for eight straight days.

3

Replies become AI conversations

✦
142 replies → AI Reply works every one✓ your team cherry-picks the hottest

A broadcast isn't a dead-end blast: every response becomes a live Matador conversation your AI agents and salespeople work to an appointment.

Why It's Different

Not a Blast.
A Thousand Conversation Starters.

Most dealership text message marketing ends at "delivered." Matador's Broadcast is wired into the AI pipeline, so the moment the replies wave hits, there's a team ready to catch it.

Any list, your choice

The campaign is whatever your CRM can slice: in-equity customers, dormant leads, service no-shows, last spring's buyers. Five minutes later, their phones light up.

Waves for the big events

Grand opening? Model launch? Run 1,000 a day for as many days as the event deserves. One store ran eight straight days and watched 13–18% engage on every single wave.

150 replies at once? Handled.

A 15% engagement rate on 1,000 texts is 150 conversations landing at the same time. No BDC survives that wave. Your AI agents answer every single one while your team cherry-picks the hottest.

1,000customers per send
8 dayslongest campaign wave to date
50+opportunities surfaced per blast
150simultaneous replies, all answered
The Broadcast Calendar

A Year of Reasons to Text

Dealership text message marketing isn’t one campaign. It’s a rhythm. Twelve months, twelve plays, every one going to a list you already own. Scroll the year.

JANTax-season warm-up

"Trade values are up this month." Prior leads who stalled on price.

Sales
FEBPresidents’ Day event

The first big sale weekend: every unsold lead from Q4 gets a reason to come back.

Sales
MARSpring service push

Tune-ups, tires, and the customers who skipped winter maintenance.

Service
APRSpring trade push

Trade-value blast to every price-sensitive lead in the CRM.

Sales
MAYMemorial Day weekend

The summer selling season opens: equity offers to 3-year owners.

Sales
JUNRoad-trip readiness

"Leaving town this summer?" Inspection offers fill the slow weeks.

Service
JULModel year-end

Outgoing model year clearance to everyone who inquired and didn’t buy.

Sales
AUGBack-to-school

Family SUV and safety-check pushes while routines reset.

Sales
SEPNew model arrivals

The new year’s inventory lands. Prior-generation inquirers hear it first.

Sales
OCTWinter changeover

Tires, batteries, wipers: the service calendar’s biggest trigger.

Service
NOVBlack Friday

The biggest retail weekend, on the channel with a 98% open rate.

Sales
DECYear-end equity

"Your trade never had more leverage." Plus holiday hours everyone actually reads.

Sales
Questions About Broadcast

Straight Answers

How many customers can one blast reach?
Up to 1,000 customers per send. For bigger events you run multi-day waves instead: one dealer sent 1,000 customers a day for eight straight days for a grand opening.
How long does it take to get a campaign out?
About five minutes from idea to inboxes. You pull the list, write the message once, and send, rather than exporting a spreadsheet and waiting on a vendor.
What lists can I pull?
Anything your CRM can produce: equity customers, aged internet leads past 90 days, last year's buyers, unsold showroom traffic. If it is a segment in the CRM, it can be the audience for a blast.
What happens to all the replies?
They become live conversations, not a dead-end inbox. Every response flows into Matador where AI Reply works each one toward an appointment and your team cherry-picks the hottest, which is what stops a 142-reply blast from being wasted.
What engagement should I expect?
Blasts typically run in the 13 to 18% engagement range, watched live as the campaign goes out. The number moves with the list and the offer, so the useful discipline is comparing your own sends rather than chasing a benchmark.
How is this different from Automations?
Broadcast is the megaphone and Automations is the assembly line. Broadcast is a one-off campaign you decide to send; Automations are recurring triggers that pull a fresh list and message the right customers every night without you touching them.
Your CRM Is Full of Campaigns

Light Up a Dormant List
This Friday

On the demo, bring a list, any list, and we'll build the campaign with you live: audience, message, send, and the AI pipeline that catches every reply.

Book Your Free Demo Meet AI Reply: It Works the Replies