About Matador

Built by Car People,
Powered by AI

We came from the showroom floor, the service drive, and the BDC, and we built the AI we always wished we had: agents that answer every lead, follow up relentlessly, and put real deals on the board for 1,500+ dealerships.

The Matador team
The team behind the agents
The Matador Story

From the Dealership, For the Dealership

Matador was built by people who’ve run stores and scaled groups, so we know what a busy Saturday feels like, and we know exactly where deals go to die: the lead nobody answered, the follow-up that never happened, the 5:40 AM call that went to voicemail. We built a platform that closes those gaps automatically.

Through AI agents and real-time messaging, Matador helps dealerships engage more leads, build stronger customer relationships, and operate efficiently at scale. As channels and customer expectations keep evolving, our job stays the same: keep your store ahead without adding another tool your team has to babysit.

Built in MontréalServing rooftops across North America — more on our home
Operators firstFounded and staffed from the showroom floor, the service drive, and the BDC
One promiseEvery lead answered, every follow-up made, real deals on the board
Matador Today

Built for High-Volume Growth at
America’s Best Dealerships

A platform designed for the scale, complexity, and pace of the most demanding enterprise customer-engagement operations in automotive.

1,500+Dealerships run on Matador
500K+Phone calls handled by Voice AI
1.2BMessages powering the Matador AI Engine™
Our Home

Built in Montréal.
Ready for the World.

Montréal is where world-class AI research meets the creativity, talent, and energy needed to turn ambitious ideas into real-world innovation. Home to Mila—one of the world’s leading academic AI research centres—and supported by renowned institutions such as McGill University, Université de Montréal, and Polytechnique Montréal, the city brings researchers, engineers, entrepreneurs, and global technology companies together in one thriving ecosystem.

Downtown Montréal lit up at night, seen from Mount Royal
Downtown Montréal, from Mount Royal

But Montréal offers more than exceptional technology. It is a multicultural, bilingual city known for its welcoming neighbourhoods, vibrant arts scene, incredible food, festivals, and distinctive blend of European character and North American ambition. Excellent public transportation, abundant green spaces, and lively communities make it a place where talented people can build meaningful careers without sacrificing quality of life.

Big ideas thrive where great minds love to live.

World-Class Research

A globally recognized concentration of AI researchers, professors, and graduate talent.

A Connected Ecosystem

Universities, startups, established companies, and research institutions collaborating closely.

Global Talent, Local Creativity

A diverse, multilingual workforce combining technical excellence with original thinking.

An Exceptional Place to Live

Culture, food, neighbourhood life, and nature—all within one energetic, accessible city.

Leadership

The People Running Matador

Deep experience across automotive retail, AI, customer success, and operations, building the tools that help dealerships work smarter, respond faster, and win more customers.

Nick Cosette
Nick CosetteCo-Founder / CEO
Kevin Esmezyan
Kevin EsmezyanChief Product Officer
Ayoub El Khattabi
Ayoub El KhattabiChief Technology Officer
Elissa Shorrock
Elissa ShorrockChief Human Resources Officer
Carla Ksonzek
Carla KsonzekHead of Sales
Joe Kupfer
Joe KupferHead of Operations
Joshua Bagley
Joshua BagleyHead of After-Sales
Noubar Tufenkjian
Noubar TufenkjianHead of Marketing
Mathieu Bigeault
Mathieu BigeaultHead of Partnerships
Janel Rubin
Janel RubinHead of OEM Partnerships
Serge Abajian
Serge AbajianHead of Onboarding
Joe Aoun
Joe AounHead of Business Development
Work With Us

See What Your Store Looks Like
With an AI Revenue Team

Fifteen minutes with our team: real numbers from stores like yours, and a live look at the agents working deals.