Beat every store
to every lead.
Every opener is built from the lead's own words — and the sequence evolves with every touch until they reply.
From New Lead
to Real Reply
A new lead lands
Website, marketplace, OEM form, trade form: every connected source, every hour, including the 2 AM ones your team will never see in time.
The opener answers, not asks
their question: "best price?"
answer: $32,450 · in stock ✓
+ alternate: same trim in Silver
It reads the lead's own note and answers the actual question in message one, with live inventory attached, instead of "thanks for your interest, someone will reach out."
New content, every touch
similar unit → offer
Engagement takes 6–8 messages over two weeks, so every touch brings something new: photos, a price move, a similar unit. Persistent, never pushy, instant stop on reply.
They reply, hand to AI Reply
One job, done completely. AI Engage doesn't try to sell: it gets the reply, then hands a live conversation to AI Reply with everything it learned.
Content Wins Engagement.
Templates Don't.
Powered by the Matador AI Engine™, AI Engage reads the lead's own note (the question, the trade, the reason they reached out) pulls live inventory, and writes an answer. Every touch after that says something new. That's the difference between a lead who replies and one who ghosts.
It reads why they reached out
The lead's own note is the brief: their question, their trade, their urgency, their source. Buy, sell, or trade: understood before the first word is written, not three messages in.
It answers immediately, with inventory
"Best price?" gets the price. "Is it available?" gets the unit, plus the Silver one that just landed. Message one carries real substance from your live inventory, because answers earn replies and "thanks for your interest" doesn't.
The right content at the right time
Each touch says something new: photos, a price move, a similar unit, a value update, timed when replies actually happen. Never the same "just checking in" three times. Quiet hours enforced, full stop on reply.
One job, done completely
It doesn't negotiate, quote, or oversell: that's AI Reply's job. AI Engage is measured on one thing: real replies. Focus is why it wins the first moment of buyer intent.
Watch it think: a "buyer" who's actually selling
SELL, not buy · switch to acquisition playbook0:27 after the lead · D3/D7 queued if quietAI Engage opens the door · AI Reply walks the deal through it · AI Follow-Up brings back the ones that wander off.
Your Sources. Your Cadences.
Your First Impression.
The first message a lead gets is your store's handshake. You decide exactly how it sounds, how often it follows up, and when it stays quiet: per source, per intent.
- ✓Source-mapped openers: every connected lead source gets its own play, written from your content library.
- ✓Cadence per source: D1/D2/D3 for marketplace leads, two gentle nudges for trade-ins; whatever fits, you set it.
- ✓Your voice: openers signed by your team, in your tone, never a robotic template blast.
- ✓Guardrails built in: quiet hours, considerate timing, instant stop on reply.
- ✓Opener coaching: Matador tracks which openers win per source and recommends the change that lifts reply rates.
Engagement Takes 6–8 Messages.
Most Dealers Stop at Two.
The average dealership lead engagement rate sits around 45%. Not because the leads are bad, because engagement takes 6–8 touches over two weeks, and human teams run out of time, patience, and new things to say. The right content at the right time closes that gap.
Every touch brings something new: a price, photos, a similar unit, a value update, timed when replies actually happen. The right content at the right frequency is how 45% becomes 80%, and it never gets tired on message six.
"Our Contact Made % has increased. We have set more appointments due overnight to the ability to communicate with clients during non business hours. Yes, it helps to improve visibility and response times for eLeads and appointments."
"Leads coming in overnight just weren't engaging the next morning. With Matador, customers engage because it reaches out as soon as the lead is received."
Same Agent,
Three Different Plays
Hi Sarah! Alex from Westgate Toyota 👋 The RAV4 XLE you asked about is in stock at $32,450. Want photos or a time to see it?
Quick update 🙂 a second XLE just landed in Silver, happy to send photos of both.
I can hold either RAV4 for the weekend: reply YES and it's yours to drive.
Hi Marcus, Dana at Westgate Toyota. You're looking to sell your 2020 Tacoma TRD, and we're buying. Want a quick cash offer?
Hi Priya! Got your request to trade in the 2019 Civic 👍 Want your estimated value plus upgrade options?
Following up: takes 2 minutes. Reply YES for your trade number.
Straight Answers
What exactly is AI Engage?
When does it stop messaging?
How are its messages decided?
What’s the difference between templates and AI-powered responses?
What makes the first message personal?
How many touches should go out on day one?
Does it work after hours?
Does it actually lift engagement?
Can I exclude certain sources or lead statuses?
What’s next for AI Engage?
Be First to Every Lead,
Starting This Week
On the demo, we'll replay your last 50 leads and show you the exact opener each one would have gotten: source by source, minute by minute.