Automations
If Broadcast is the megaphone, Automations is the assembly line: recurring, trigger-based campaigns that pull a fresh list on whatever cadence you choose and message the right customers automatically. Equity, maturing leases, price drops, leads that went quiet:your next deals are already in your CRM. Automations work them every night, and keep the service drive full on the same engine.
Set the Trigger Once.
It Never Stops Watching.
Pick the trigger and cadence
Lease maturing in 120 days ✓
price drop on a saved vehicle · lead cold 30 days · no service in 8 months
Daily, weekdays, weekly, bi-weekly, monthly: recurring campaigns that pull a fresh list on every run and message the right customers automatically.
It watches everything, forever
every sold customer, every cold lead, every RO re-read
daily · without ever getting bored
No BDC re-reads a year of dead leads and repair orders every morning. Automations check every customer against every trigger, daily: so the lease maturing next quarter and the lead that went cold in March get caught on exactly the right day, every time.
Replies land in the AI pipeline
Every automated message that gets an answer becomes a live Matador conversation, worked by your AI agents into a showroom appointment or a service booking, not a task list.
The Deals Are Already
in Your CRM.
Dealership marketing automation that works the lists nobody has time for: customers sitting in equity, leases about to mature, deals that went cold months ago, and it keeps the service drive full on the same engine.
Equity and lease maturity, mined nightly
Automations watch payoff, term, and mileage across every customer you've sold, so the one sitting in positive equity, or four months from lease-end, hears from your store before the OEM letter or the dealer down the road.
Dead leads reopened with a real reason
A price drop on the exact vehicle they saved. A trade that just landed matching what they asked for. Thirty days of silence. Every one is a trigger, and “the one you wanted just came in” restarts deals no follow-up task ever would.
The loop between sales and service
Car sold? Service books the first oil change automatically. High-mileage customer in the drive with equity in the trade? Sales hears about it that morning. Two departments feeding each other without a single meeting.
If This Happens,
Matador Moves
Every automation starts with a moment your CRM and DMS already record. Arm the ones that fit your store. They run every night, forever.
Sales triggers
Equity & ownership triggers
Service triggers
Sell More
While You Sleep
On the demo, we'll walk your CRM and DMS lists and show you exactly how many customers automations would message this week, and how many cars that list is worth.