Think back 20 years ago, when people were still calling each other on flip phones, “social media” meant MySpace, DVD HD and Blu-Ray were battling it out and the Wii and PlayStation 3 were the hottest things in gaming. Things have come a long, long way since then – there have been so many innovations and advances in tech that it feels like the world is shifting under our feet daily. The companies that thrive are the ones who embrace new tech and who know how to leverage it in ways that enhance efficiency and can help people and entire processes work smarter.
In 2027, AI in car dealerships is a great resource that both helps with your team’s workload and enhances the automotive customer experience. Let’s run through six ways that automotive AI solutions are helping to up the game:
Personalized Experiences That Go Beyond a Customer’s Name
Can you remember all the details about every lead you talk to? Can you keep track of their budget, their purchase history, their trade-in, their vehicle preferences and all the conversations you might have had in the past? Can you remember the emotional tone and context of every interaction?
Not many people have that kind of steel-trap memory, but Matador’s AI can remember all those personal bits. It gives your sales team the background info they need and helps connect with customers on a personalized level.
Instant Answers Whenever Customers Reach Out
When a customer goes to engage with your dealership after hours, it usually means either leaving a voicemail or interacting with canned responses from a programmed chatbot on the dealership website. Matador can bridge that communications gap around the clock by answering customer questions, gathering info and getting the process started. That means leads that don’t fall through the cracks and sales team members who have something solid to go with when they talk to that lead.
Easier Appointment Booking and Rescheduling
Whether it’s customers, admin, sales or service teams, nobody enjoys the back-and-forth of trying to manage appointments and set up a time and date to get together for a test drive or service. AI can handle all that and deal with rescheduling without any frustration or frazzled nerves.
Multilingual Conversations Make Every Customer Feel Welcome
If other languages are spoken along with American English in your locale, that’s not a problem. There’s no need to worry about fractured usage or awkward conversations in another language when conversational AI agents can be set up for Spanish, Italian, Russian or whatever language you prefer, in the natural rhythms and inflections that people expect.
Connected Conversations Across Every Channel
When there are exchanges going on via email, phone calls, texts and website chat, it’s pretty easy for the ball to get dropped and for some important, relevant piece of info that might have to be sorted out later. Omnichannel dealership communication from Matador can tie all those loose ends together, giving your sales team clear and complete contexts and saving customers the headache of having to recap all that information on their needs.
Proactive Communication That Anticipates Customer Needs
Follow up is vital if leads go lukewarm or cold, and AI is the perfect solution. That includes service reminders or recalls, price changes and specials, vehicle availability updates and other engagement that can get a customer back in your dealership again. All handled, of course, via AI Follow-up, with full insight into customer objections, habits and preferences.
Building relationships with customers is a bedrock principle of sales, and everything turns on that. It’s a constant and it’s something that’s never going to change. Why not embrace ways to make that more convenient, make every interaction more meaningful and streamline that process so that your sales team can focus on making those relationships more relevant? Why would you want to miss out on opportunities and let leads get away?
Hundreds of dealerships are finding out how Matador AI can be the solution for issues in communication and connecting with your customers, both for sales and for service departments. The suite of AI agents and services from Matador can give you the resources you need to have a real game changer on your side, for both customers and staff. We’d love to show you how Matador AI can make a real difference - book an appointment for a demo and find out what Matador AI can do for you.
