101 Dealership Texts Worth Sending:
Sales + Service SMS Built to Get Replies
Stop guessing what to text your customers. Every campaign in the book comes with its audience, the exact message and when to send it, so your team can copy, paste and start getting replies this week. Free, instant download, no call required.
What Is in the Free Template Book?
101 campaigns, 7 rules and a 12-month calendar, in one 30-page PDF. Pick a campaign, fill in two placeholders, and send it from whatever your store texts with today.
101 Dealership Texts Worth Sending
Sales and service SMS templates built to get replies, with the data behind every one of them.
- 101 campaigns for sales, service and service-to-sales, each with its audience, the message and when to send it
- The seven rules behind every effective send, from one clear question to the written sign-off
- What helps and hurts reply rates, measured across billions of dealership messages
- A 12-month seasonal map with suggested 2027 send dates, January to December
- The pre-send campaign sheet: audience, timing, cadence, owner, approved to send
- Compliance and truth-in-copy guardrails on every service template
Your 101 texts are ready
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Download the PDFWhat Billions of Dealership Messages Taught Us
Timing matters less than most people think, the day you send matters more, and the message itself matters most. These findings shaped every template in the book.
| Wording pattern | Impact on replies | What the data tells us |
|---|---|---|
| Ask about the customer's specific vehicle | ▲+23% | The strongest driver of replies, especially for ownership and trade-in campaigns. |
| Keep it under 160 characters | ▲+17% | Short, single-text messages are more likely to get a response. |
| Send from a named person | ▲+12% | Also drives 6% more appointments. Customers engage when they know who is texting. |
| End with a question | ▲+3% | Messages without a question get about half as many replies: 1.3% against 2.7%. |
| Lead with price, rebate or APR | ▼−11% | Offer-heavy messages tend to generate fewer replies. |
| Send a service promotion | ▼−14% | Promotional service messages see lower response rates. |
| Include an emoji | ▼−19% | Messages with emojis tend to receive fewer replies. |
| Include a link | ▼−26% | The largest drop in replies, plus 12% fewer appointments. |
The pattern is clear. Broadcasts perform best when they are short, personal, relevant to the customer, and built around one easy question. Every one of the 101 templates is written that way.
Everything Your BDC Needs to Send Smarter Texts
Three parts: the campaigns, the rules and the calendar. Each template names its audience, the message and when to send, so nothing in the book is a concept without a text behind it.
Ready-to-send campaigns
Highest-intent recovery, lost customers, sold customers, inventory, finance, lead source, service recovery, maintenance milestones, seasonal and service-to-sales. Each one names its audience, the exact text and when to send it.
Rules behind every effective send
One clear question. Promise only verified facts. Audience first. Right-size the send. Protect live conversations. Send when the store can reply. A simple written sign-off.
Months of seasonal campaigns
A January-to-December map that matches the natural automotive calendar to templates in the book, with a suggested 2027 send date for each one.
Short, Personal, One Question.
That’s the Whole Trick.
Every template follows the same pattern, because that is the pattern the data rewards. Here are three, filled in the way a store would send them.
Appointment Intent RecoveryTest-drive and visit requests, and appointment no-shows, from the past 30–120 days.
Hi Alex, quick question from Sunrise Motors, did you still want to schedule a time to see the vehicle you were interested in?
When to sendEarly week, when the BDC can respond.
Declined ServiceCustomers with meaningful declined work in the last 7–90 days.
Jordan, it's Sunrise Motors Service. I wanted to follow up on the service you postponed during your last visit. Would this week or next week be easier?
When to sendBest for meaningful work, not trivial items. Avoid fear-based language.
Lease Maturity or Lease ReviewLease customers 90–120 days from verified maturity.
Sam, it's Sunrise Motors. Your lease is approaching its end. What would you like to explore next: a replacement, extension, buyout, or return?
When to send90–120 days before lease end.
A Campaign for Every Month of the Year
The seasonal map matches the automotive calendar to templates in the book. Every name below is a real template in the copy deck, with a suggested 2027 send date inside.
- Ownership Review
- Battery Check
- Overdue Maintenance Recovery
- Lease Maturity or Lease Review
- Presidents’ Day Weekend
- Pothole Season
- Tax Refund Upgrade
- Spring Inventory
- Winter Wear Check
- Spring Sales Event
- Spring Maintenance
- Small SUV Comparison
- Memorial Day Weekend
- Truck Work or Tow Review
- AC Check
- Road Trip Vehicle
- Summer Service Check
- Tire Check
- Fourth of July Weekend
- Mid-Summer Upgrade
- Post-Holiday Road Trip Check
- College Car Campaign
- First Time Buyer Guidance
- Back-to-School Maintenance
- Labor Day Weekend
- Model-Year Clearance
- Post-Summer Maintenance
- Winter Tires
- Battery + Cold Weather Check
- Winter Readiness Planning
- Black Friday
- Vehicle Exchange Review
- Thanksgiving Week
- Year-End Sales Event
- End of Month Payment Review
- Holiday Road Trip Prep
A guide, not an automated send calendar. US holidays are US-only; winter, travel and service demand vary by geography. Check inventory, hours, consent and staffing before every send.
Written for the People Who Actually Hit Send
Sales, service and marketing, in the same book. Each department gets its own campaigns, and the service-to-sales texts connect the two.
- BDC and internet managers who need a follow-up text for every lead that went quiet, and a reason to send it.
- Sales managers working lost deals, lease maturities, negative equity and end-of-month pipeline.
- Service managers recovering declined work, overdue maintenance, recalls and no-shows without scare language.
- Marketing teams planning the year’s broadcasts from the seasonal map instead of a blank page.
Choosing the system to send them from? Read the Automotive CRM Guide, the notes on automotive lead management, and how Matador Broadcast segments and sends texts like these.
Questions about the template book
Is the template book really free?
Yes. Enter your work email in the download block and the PDF downloads right away. There is no call, no demo and no credit card. You will also get Matador’s dealership playbooks by email now and then, and you can unsubscribe anytime.
Do I need Matador to use these texts?
No. Every template is plain text with two placeholders, the customer’s first name and the store’s name, so it works in any dealership CRM or texting tool. If you use Matador Broadcast, you can segment the audience and send the same texts from the inbox your team already works in.
Are the templates compliant?
They are starting points, not permission to text a customer. Each one ends with a single question and promises only facts the store can verify: never approval, rates, savings, equity or availability without verification. Your dealership’s compliance team should confirm consent, opt-outs, quiet hours and the disclosures that apply to you before any send.
When is the best time to send a dealership text?
The day matters more than the hour. Tuesday through Thursday are the strongest days; weekend broadcasts average about 12% fewer replies and 11% fewer appointments. From 10 AM to 7 PM reply rates stay consistent, with 9 AM the one weak spot at about 7% fewer replies. The message itself matters most of all.
Your Next 101 Texts
Are Already Written.
Download the book, pick a campaign, and send it this week. When you want them sent for you, twenty minutes with our team shows how Matador Broadcast segments the audience and sends the same texts from one inbox.