The Matador Blog
Plays from the floor.
Field notes from 1,500+ rooftops: what the AI agents are doing all day, the numbers behind it, and the people building it. No theory, no fluff.
Matador Spotlight: Shaun Yates
At Matador, our people are what power the platform. From innovation and client success to technology and leadership,…
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Latest posts
75 articles
The 2026 Modern Dealership Communication Stack
Walk into almost any dealership today and you’ll see the same thing happening behind the scenes. The sales floor is…
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Matador Spotlight: Mary Estepanian
At Matador, our people are what power the platform. From innovation and client success to technology and leadership,…
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A Day in the Life of a Dealership Powered by AI
The modern dealership doesn’t operate on a nine-to-five schedule anymore. Customers shop inventory late at night,…
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Matador.AI Achieves Reynolds RCI Re-Certification for ERA®: A Milestone in Secure DMS Integration
Matador.AI has successfully completed re-certification within the Reynolds Certified Interface (RCI) Program for ERA®,…
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Matador Spotlight: Paul Djansezian
At Matador, our people are what power the platform. From engineering and support to product innovation and customer…
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The Best Automotive Super Bowl Commercials of 2026 That Stole the Show (And Our Hearts)
Every year, Super Bowl commercials become as anticipated as the game itself, and for good reason. From emotional…
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Matador Spotlight: Shawn Dunlop
At Matador, our people are what power the platform. From innovation and client success to technology and leadership,…
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Matador AI at NADA 2026: Advancing the Future of Automotive AI
NADA 2026 marked a pivotal moment for Matador as dealership leaders, OEMs, and global partners came together to…
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Why Matador Service Call AI Is a Game Changer for Dealership Service Departments
The service department is the most reliable revenue engine inside a dealership. It drives long-term customer…
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Proving ROI on AI: How Dealerships Are Turning Automation into Real Revenue with Matador
AI is no longer a “future idea” in automotive retail. It is already reshaping how top-performing dealerships operate…
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Matador Spotlight: Pardy Paghigian
At Matador, our people are what power the platform. From business development and engineering to customer success and…
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Matador Spotlight: Tom Holland
At Matador, our people are what power the platform. From innovation and client success to technology and leadership,…
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6 Everyday Dealership Tasks AI Can Handle Better (and Faster)
Dealership teams are stretched thin. Between calls, texts, walk-ins, CRM updates, test drives, and follow ups, even…
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Matador Spotlight: Melanie Dunlop
At Matador, our people are what power the platform. From innovation and client success to technology and leadership,…
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12 Dealership Tasks You’re Still Doing Manually (and Shouldn’t Be)
Dealership life moves fast. Between managing your people, juggling calls, and keeping both sales and service running…
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Matador Spotlight: Ken Ekdahl
At Matador, our people are what power the platform. From innovation and client success to technology and leadership,…
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10 Proven Ways to Boost Show Rates With AI and Automation
Running a dealership means every appointment matters. Your team works hard to drive traffic, but when customers don’t…
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Matador Spotlight: Brandon Alexander
At Matador, our people are the driving force behind every innovation, partnership, and success story. Today, we’re…
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Matador Spotlight: Megan Senger
At Matador, our team is the engine behind every innovation, partnership, and success story. Today, we’re shining the…
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Matador Spotlight: Rico Olinger
At Matador, our people are what power the platform. From innovation and client success to technology and leadership,…
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7 Ways Matador Helps Dealerships Manage Text Messaging at Scale
If you run a dealership, you already know customers live on their phones. They expect fast answers, simple…
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Case Study: How Tabangi Motors Scaled Smarter With Matador AI and Activix CRM
More leads mean more calls, more texts, and more pressure to respond fast. For Tabangi Motors, one of Ontario’s top…
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How Matador Helps Car Dealerships Manage Text Messaging at Scale
If you run a dealership, you already know customers live on their phones. They expect fast answers, simple…
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Matador Spotlight: Brooke Ellis
At Matador, our team is the engine behind every innovation, partnership, and success story. Today, we’re shining the…
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Fall Into Faster Sales: 6 Ways AI Helps Dealers Finish the Year Strong
Autumn is more than a season of changing leaves. For dealerships, fall marks the beginning of the push to close the…
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Unlocking Efficiency: How Matador’s Automations Library Transforms Dealership Workflows
Running a dealership is fast-paced and often unpredictable. Sales teams are juggling calls, responding to web leads,…
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AI in Auto Retail: From Buzzword to Bottom-Line Impact
AI has been one of the most talked-about technologies in the automotive industry for years. Dealerships have seen the…
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Maximize Every Lead: 7 Sales Opportunities Matador AI Surfaces Automatically
Dealerships are busier than ever. Between juggling inbound calls, online leads, and showroom visitors, it’s easy for…
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From Showrooms to Sessions: How Car Buyers Will Actually Shop in 2026
The traditional dealership showroom was once the heart of every car sale. But fast forward to 2026, and the first…
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Matador Spotlight: Nadiia Huliak
At Matador AI, our success is driven by the people behind the platform. These are the talented, passionate individuals…
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The Power of Predictive Maintenance: Revolutionizing Vehicle Service
In a bustling dealership showroom on a typical Wednesday afternoon, General Manager John stands in front of his team’s…
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From Advertising Spend to ROI: Why Answering Calls Is More Valuable Than Buying Leads
Every dealership knows how to spend on advertising. Billboards, radio, paid search, Facebook ads: thousands of…
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Employee Spotlight: Valentyna Rudkovska
At Matador, our people are at the heart of every innovation. Today, we’re excited to shine the spotlight on Valentyna…
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AI Isn’t Replacing Your BDC: It’s Making Them Superhuman
If you’ve spent any time in the automotive world lately, you’ve probably heard the whispers: “AI is coming for…
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Building Customer Trust: The Role of Transparency in Modern Dealerships
It’s a busy Saturday afternoon at the dealership. John, the general manager, greets a family exploring new SUVs. With…
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Stop Leaving Money on the Table: Capture Every Call with AI
If you’ve ever walked your dealership floor during peak hours, you’ve probably seen it happen: phones ringing off the…
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Team Spotlight: Olivia Brewster on Bridging Dealerships and Development with AI
At Matador, we believe that behind every great product is an even greater team. That’s why we’re launching our very…
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Enhanced Customization and Clarity – Release Notes 03/24
Streamlined Communications and Elevated Customer Experiences We’ve rolled out several updates to make Matador more…
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Top 4 Automotive SuperBowl LVIII Commercials That Drove Us Wild
The Super Bowl isn’t just football’s biggest night; it’s a showdown of the year’s most creative and talked-about…
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AI & Automation: The New Playbook for Dealership Growth in 2025
Imagine a dealership general manager, Jake, arriving at his dealership in the early hours of the morning. Instead of…
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Matador AI Achieves SOC 2 Type II Compliance Certification
Matador AI, renowned for its innovative AI-powered conversational platform tailored specifically for automotive…
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4 Explosive Tips to Supercharge Your BDC Performance!
In a busy city, where the bright lights of car dealerships shine, there’s a special story of new ideas and success.…
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4 Reasons Why SMS Marketing Delivers Unmatched ROI in Automotive
In the bustling world of automotive dealerships, where every customer interaction counts, the search for the most…
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5 Essential Automations Driving Auto Retail Success
In the heart of a bustling city, there’s a dealership that stands out not just for its gleaming lineup of cars but for…
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5 ways to automate your dealership’s service department
Imagine your service department running super smoothly, like a well-tuned engine, making customers happy and boosting…
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Boost Dealership SMS Marketing: 5 Proven Strategies for Success
Picture a buzzing car dealership, where the shine of polished cars matches the energy of the sales team. Right at the…
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Boost Website Conversions at Your Dealership with these 5 secrets!
In today’s online world, competition is tough, just like a race car at full speed. Think of your dealership’s website…
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Top 5 Ways to Use Video for Your Dealership: A Game-Changer in Automotive Sales
A dealership in Miami Florida, stood out among the rest, not just for its shiny array of vehicles but for how it…
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5 Auto Dealer SMS Tricks to Help You Sell More Cars
Let’s break the ice: SMS marketing strategies for auto dealers can get quite complex, especially when dealing with…
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Crush Car Sales Targets This Month with 5 Key Strategies
Even better, you beat them! You’ve got a stellar car sales team on the dealership floor assisting potential buyers to…
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Inventory shortage at your dealership? Here’s the Best Practice guide to acquire more trade-ins!
Inventory shortage at your dealership? Here’s the Best Practice guide to acquire more trade-ins!
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Mastering SMS Deliverability in 4 Powerful Ways: How Matador Ensures Your Messages Hit the Mark
Hey there! SMS is pretty awesome, right? It lets brands chat with customers instantly, sending cool stuff like promos…
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Superhuman AI & Humans Working Together for Exceptional Customer Experience
In today’s fast-paced world, customers expect quick and efficient service, even outside regular business hours.…
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Revolutionizing Dealership Customer Support with Website AI Live Chat
AI-powered live chat is revolutionizing customer support by providing 24/7 assistance, answering inquiries in…
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5 ways to empower your employees and improve customer experience
In a bustling dealership, every interaction with a customer is an opportunity to create lasting loyalty. Yet,…
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Automotive Customers: Why Now is the Perfect Time to Deeply Understand them, using 6 tactics
It’s an ordinary day at the office. A prospective buyer comes into your dealership, hyped up about test driving the…
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Don’t copy your competitors. Create unique customer experiences with 6 dynamic strategies
It’s easy to take cars for granted. When admiring a car, consumers can only get a small idea of the work involved in…
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Revolutionizing the Automotive Customer Experience in 7 ways, One Empowering Conversation at a Time
Nothing gives you better insight into your customers’ experience than putting yourself in their shoes.
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What is a bold customer experience vision in automotive retail and how to get it right in 6 ways
“In the last economic recession, companies that prioritize customer experience realized three times the shareholder…
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Best Automotive Super Bowl LIX Commercials That Drove Us Wild
The Super Bowl isn’t just the biggest night in football. It’s the ultimate battleground for the most creative,…
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Matador is Attending Digital Dealer 2021 in Tampa!
We’re looking forward to attending the Digital Dealer Conference & Expo in person in Tampa, Florida, in June.
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Release Notes – April 2021
We strive to deliver the best experience and as a result, we’re making frequent updates to the Matador platform.
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3 Highlights from Digital Dealer 2021 in Tampa
It took us some time to catch our breath, but wow, we had such a blast at Digital Dealer Conference & Expo, Tampa…
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4 Ways Automating the Lead Management Process Can Drive More Appointments for Your Dealership
“If you always do what you’ve always done, you’ll always get what you’ve always got.”
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Dealership Holiday Success: Matador AI’s Guide for Automotive Sales Boost- 2021 Edition
The holiday season is here, so it’s time to start thinking about some great ways to boost your end-of-year engagement. .
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Release Notes: Matador AI’s Latest Features: Cutting-Edge Automotive Dealership Tools – December 2021 Updates
Just in time for the holidays! Matador is committed to helping you surpass end-of-year targets. Here are the new tools…
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Unlock the Power of AI for Unrivaled Sales Performance in the Digital Age in 4 steps
Businesses are increasingly reaping the benefits of artificial intelligence (AI) in marketing and sales.
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Drive Success with Social Media Strategies for Dealerships
In today’s digital age, the automotive industry is experiencing a revolutionary shift. It’s no longer enough to rely…
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How AI powered Automation solved 1 big problem at Ocean Subaru
Ocean Subaru implemented Matador’s Ai powered automations and 1:1 SMS solutions with stellar results
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Hyundai Vaudreuil – Boosting Service Retention Rates
Hyundai Vaudreuil revolutionized its customer outreach strategy by harnessing the power of Matador AI. Through…
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Nissan Kendall – Enhancing Service Department Efficiency
The dealership revolutionized customer service by harnessing Matador AI’s cutting-edge communication tools. Through…
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Nissan of White Marsh – Revolutionizing Sales Communication with Matador AI
This case study highlights Nissan of White Marsh’s transformation in sales communication by adopting Matador AI. The…
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Toyota Candiac – Revolutionizing Customer Interaction
This case study examines Toyota Candiac’s adoption of Matador AI to improve customer interactions in their sales…
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7 Innovative Ways to Upsell in Your Service Department
Imagine this: a long-time customer walks into your dealership’s service department for a routine oil change. They…
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Automotive Sales Massive Decline: 7 Insights Uncovering the Real Reason Behind it
One of the toughest things about being a dealership manager is knowing how to drive sales .
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