At Matador, our people are what drive everything forward. From product innovation to sales and customer success, every team member plays a role in helping dealerships create better conversations, stronger engagement, and real results.
Today, we’re spotlighting Carla Ksonzek, Head of Sales, whose leadership and ability to scale high-performing teams is helping Matador expand its impact across the automotive industry.
Q: Tell us about your role at Matador.
I’m responsible for driving growth and expanding our market share across the American automotive sector. I work closely with our Business Development Representatives and Senior Solutions Engineers to make sure we’re connecting with the right dealerships and showing them how Matador can actually impact their day-to-day operations.
Q: What excites you most about working in automotive AI technology?
Working at Matador means being right in the middle of the automotive industry’s shift toward AI. We’re a fast-growing company, building real solutions that help dealerships engage customers better, while keeping a strong customer-first culture. It’s a mix of high-impact work, strong teamwork, and being part of something that’s evolving quickly.
Q: Can you share a memorable moment or proud achievement since joining Matador?
Every time we break a record, we celebrate as a company. Sometimes that even means a few of us doing a quick dance on video to show appreciation for the team. I remember when hitting five figures in sales felt like a big milestone. Now we’re consistently hitting multiple six figures and continuing to raise the bar. It really does take a village, and this one is pretty special.
Q: How does Matador’s culture influence your daily work experience?
We take ownership of what we do. We don’t avoid problems or overcomplicate things, we address them and get to work. That mindset allows us to move quickly and stay focused on what actually matters.
Q: What’s your favorite feature of the Matador platform, and why?
One of my favorite features is how seamlessly Matador integrates calendar invitations into the customer journey. Our AI automatically sends calendar invites alongside SMS and email follow-ups, which aligns with how people actually manage their time. The world runs on calendars, and this helps dealerships create a more professional, organized, and frictionless experience for their customers.
Q: Outside of work, what passions or hobbies energize you?
Outside of work, I spend a lot of time on my cattle farm and enjoy growing my own food. It gives me a completely different pace and helps me stay grounded.
Q: Fun fact about you?
I confidently sing in the car, even when there are passengers.
Carla’s leadership, energy, and ability to build a high-performing team continue to drive Matador’s growth and impact across the industry. Her approach reflects what Matador stands for: ownership, momentum, and results that scale.
Stay tuned for more Matador Spotlights!
