Matador Integration

DealersLink Integration

DealersLink inventory flows into Matador as a Tier 1 feed: full vehicle data, with VDP links and photos where the feed provides them.

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Inventory feedTier 1

Inventory feedCategory

Tier 1Source tier

VIN, trim, priceVehicle data

What Connects

Exactly What DealersLink Syncs

What's live on the integration today, so you can plan your process around it.

Included

Live today on the DealersLink integration.

+Full inventory ingestion
+Vehicle data: VIN, year, make, model, trim, price
+VDP links, where the feed provides them
+Photos, where the feed provides them

Why It Matters

What Changes With DealersLink Connected

DealersLink stores tend to move a lot of units and price them sharply, which makes inventory accuracy the whole ballgame in a text conversation. With the feed direct, the AI quotes what your system says and links to the vehicle page you control, so the shopper is never comparing your price against a listing that has not refreshed.

Point the feed

We connect your DealersLink feed and map its vehicle fields.

Stay current

New units appear and sold units drop out on their own: nobody maintains a second list.

Answer with real stock

The AI quotes trim, price and availability from your feed, and links to the VDP where the feed carries it.

Straight Answers

Questions Worth Asking

What vehicle data comes through from DealersLink?

Full inventory ingestion: VIN, year, make, model, trim and price, plus VDP links and photos where the feed provides them. That is enough for the AI to answer availability and pricing questions from live stock rather than deflecting them.

My website provider is not on the list. What then?

We are not adding new website-provider feeds right now, so we would connect a Tier 2 inventory source instead. Vehicle data still reaches Matador; VDP links and photos are less consistent than on a direct feed.

How long does it take to connect?

Most stores connect their stack in under an hour and are live within days. Our team handles the configuration: you need a kickoff call and credentials for the systems you want connected.

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