Stellantis Digital Dealer Program100% Co-Op
Alfa Romeo OEM Program

AI Sales and Service for Alfa Romeo Dealers,
100% Co-Op Eligible*

Through the Stellantis Digital Dealer Program, eligible Alfa Romeo dealers can put Matador's AI agents on every lead, chat, and call, with 100% co-op reimbursement* on five solutions.

Why It Matters

Where Alfa Romeo Stores Lose Deals Today

The gaps the program's solutions close, in the order dealers tell us they hurt.

1

The 9 PM lead waits until morning

Internet leads that land after hours or on a busy Saturday sit untouched, and the shopper buys from whichever store answered first.

The fixCertified AI Lead Nurturing
2

Calls ring out when the drive is busy

Peak-hour and after-hours calls go to hold or voicemail, and service customers book wherever someone picks up.

The fixService Call AI
3

Website shoppers leave without a name

Visitors browse your inventory at night, get no answer, and leave as anonymous traffic instead of a lead in your CRM.

The fixCertified Chat
4

Co-op dollars left on the table

Funds a store has already earned go unspent when the tools that would use them aren't on the approved list.

The fix100% co-op eligibility on all five solutions*
What's Covered

5 Solutions in the Stellantis Digital Dealer Program

Enroll in one or all five. Each is 100% co-op eligible for qualifying Alfa Romeo dealers.*

Certified AI Lead Nurturing

Every lead answered and worked automatically, enrolled through the Stellantis certified program.

30 secfrom internet lead to first touch
About AI Engage →

Certified Chat

Website visitors get instant answers and become leads in your CRM.

About Chat AI →

Service Call AI

Service calls answered around the clock: appointments booked, statuses shared, no hold music.

100%of calls answered, even at 5:40 AM
About Call AI →

Sales Call AI

Sales calls answered instantly, qualified, and booked before the shopper dials the next store.

500K+phone calls handled by Call AI
About Call AI →

Voicemail

Missed calls turn into transcribed, answered conversations instead of dead ends.

About Call AI →
The Numbers

What the Agents Do for Stores Like Yours

From Matador's own customer data, across the rooftops running the agents today.

25%average lift in pipeline conversion across Matador customers
30 secfrom internet lead to first touch
100%of calls answered, even at 5:40 AM
86.4%show rate on Matador-set appointments

Results from Matador customer data; your store’s results will vary with lead volume and process.

How Enrollment Works

From Demo to Live in 4 Steps

1

Book a demo with Janel

Fifteen minutes on your own Alfa Romeo store: the leads, chats and calls going unanswered today, and which solutions in the program cover them.

2

Pick your solutions

Choose any of the five: lead nurturing, chat, sales and service calls, voicemail. Janel confirms what your store is eligible for.

3

Enroll through the program

Click to enroll on any solution above and our OEM team takes the request from there.

4

Go live on your CRM

We connect to your CRM and DMS, tune the agents to your store's process, and turn them on. Co-op reimbursement is subject to dealer fund availability.

Book a Demowith Janel Rubin, OEM Partnership Director
Straight Answers

Alfa Romeo Program Questions

Is Matador co-op eligible for Alfa Romeo dealers?
Yes. Through the Stellantis Digital Dealer Program, eligible Alfa Romeo dealers can receive 100% co-op reimbursement for five Matador solutions. Reimbursement is subject to dealer fund availability.
Which solutions does the program cover?
Certified AI Lead Nurturing, Certified Chat, Sales Call AI, Service Call AI, and Voicemail. You can enroll in one or all five.
Is this only for Alfa Romeo, or for every Stellantis brand?
Every Stellantis brand in the program: Chrysler, Dodge, Jeep, Ram, Fiat, and Alfa Romeo stores enroll the same way.
Who will I work with on enrollment?
Janel Rubin, our OEM Partnership Director. She works directly with OEMs and dealers on program enrollment, and is the person you meet when you book a demo from this page.
Does it work with my CRM and DMS?
Yes. Matador integrates with dealership CRM and DMS platforms, so sales and service teams manage every customer interaction in one place. See the integrations page for the full list.
Alfa Romeo Dealers

See the Agents Your Program
Would Be Paying For

Fifteen minutes with Janel Rubin and our team: a live look at the agents working real conversations, and the enrollment path for your Alfa Romeo store.