At Matador, our people are what drive everything forward. From product innovation to sales and customer success, every team member plays a role in helping dealerships create better conversations, stronger engagement, and real results.
Today, we’re spotlighting Janel Rubin, OEM Partnership Director, whose dedication to building strong relationships and strategic partnerships is helping Matador expand its reach and impact across the automotive industry.
Q: Tell us about your role at Matador.
I serve as an OEM liaison, working closely with OEMs and agency partners to ensure strong communication, alignment, and successful execution of initiatives. A big part of my role is relationship building, creating trust with our partners while helping drive results and long-term success for everyone involved. I also support our Sales and Client Success teams by keeping them informed about current and upcoming OEM partnerships, helping position our solutions more effectively with dealers.
Q: What excites you most about working in automotive AI technology?
What excites me most is knowing that AI is truly the future of the automotive industry. Dealers need innovative AI technology to stay competitive, improve efficiency, and create better customer experiences. Being part of a company that is helping shape that future is incredibly exciting because AI is only going to continue growing and evolving.
Q: Can you share a memorable moment or proud achievement since joining Matador?
One of my proudest moments was helping secure a major OEM partnership. It was rewarding to see the collaboration, hard work, and relationship-building efforts come together successfully. Knowing I played a role in creating a partnership that benefits both our company and our partners was a huge accomplishment for me.
Q: How does Matador’s culture influence your daily work experience?
Working with such an amazing team makes my job smooth and enjoyable every day. I’m grateful to work for a company that moves quickly, collaborates effectively, and truly supports one another in getting things done. We’ve built a strong reputation not only with our dealers but also with our OEM partners, who genuinely enjoy both our product and working with our team.
Q: What’s your favorite feature of the Matador platform, and why?
My favorite aspect of the Matador platform is how much it offers within one fully customizable ecosystem. It provides dealers with everything from lead nurturing through text, email, and social communication to Google reviews, payment portals, automations, broadcasts, video capabilities, service solutions, and Voice AI technology. What makes it even more powerful is that everything works together seamlessly within one platform.
Having experience with competing platforms, I can confidently say that no one offers the all-in-one capabilities, flexibility, and innovation that Matador does. It truly helps dealers streamline operations, improve communication, and create a better customer experience.
Q: Outside of work, what passions or hobbies energize you?
I do it all for my three children, who motivate me every day.
Janel’s dedication to building lasting relationships, strengthening OEM partnerships, and supporting teams across Matador continues to play an important role in our growth. Her approach reflects what Matador stands for: collaboration, innovation, and a shared commitment to helping dealerships succeed.
Stay tuned for more Matador Spotlights!
