Integrations

Every Dealership Integration, In One Place

63 dealer systems, one platform: your CRM, your DMS, your inventory feed and every marketplace that sends you leads.

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What a dealership integration with Matador actually does

Three things, depending on the system. A dealership CRM integrationkeeps conversations, appointments and lead ownership in step, so the record your managers open is current without anyone updating it twice. A DMS integration reads repair orders, RO status and service history, so service follow-up fires off what happened in the shop rather than a guess.

An inventory feed gives the AI live vehicle data, so it answers availability, trim and price from real stock instead of deflecting. Marketplace and lead-source connections are the fourth kind: the lead arrives, the AI answers in under 30 seconds naming the vehicle, and the source stays on the conversation so you can measure the channel.

Setup is handled by our team. Most stores connect their stack in under an hour and go live within days.

Straight Answers

Questions Worth Asking

How many systems does Matador integrate with?
Matador connects to 63 dealer systems today: 4 CRMs, 6 DMS platforms, 26 inventory feeds, 21 marketplaces and lead sources, and 6 certified partner platforms.
What is the difference between a CRM integration and a certified partner?
Depth. The two-way CRM integrations sync appointments, rep assignment and message history into the CRM record. A certified partner integration covers lead data and SMS automation, plus Matador reachable from inside the tool through the browser extension.
My CRM or website provider is not on the list. Can you still connect?
Often, yes. We are not adding new website-provider inventory feeds right now, but we can usually still read your vehicle data another way, and lead sources can be connected directly. Tell us your stack on a demo call and we will say plainly what will and will not work.
How long does an integration take to set up?
Most stores connect their stack in under an hour and go live within days. Our team does the configuration: CRM and DMS setup, workflow alignment and training are part of onboarding.
Does Matador post my inventory to the marketplaces?
No. Listing and syndication stay with your inventory provider. Matador handles the conversation after a shopper enquires, and reads your inventory so the AI can answer availability accurately.
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